What are the main tasks that a Professional SEO Consultant should focus on?
Establishment of keywords goal:
Before carrying out any SEO action, we must clearly describe in advance the keywords for which we want to position the website, founding the central terms that best describe this website and extract the long list of keywords. To know more about seo consultant in Sydney, you can click right over it.
Optimize web architecture
The professional SEO restructuring is the best web architecture possible without sacrificing usability, creating classification of search engine friendly navigation that includes proper labeling and enhanced structure of permalinks in clean code.
The implementation of long-term operations like Link Building, Optimization to social networks and social media and content marketing actions and Link baiting will be a key task of SEO.
Once implemented the positioning strategies, the professional SEO web analytics should be used by the best tools available to verify the success and efficiency of their actions. The thorough study of the data collected will lead to possible changes in the strategies.
Stay updated on the changes in the functioning of search engines.
Keep up to date with search engine marketing and changes in the algorithms themselves. Reading books and particular blogs, positioning courses, conferences, etc. … knowing the latest trends in SEO techniques allowing us to act early and avoid possible penalties and falls in the SERP.
SEO: Factors on Server
In addition to the online page optimization and off page optimization there is another third type of optimization that involves in positioning (SERP) of a site. The factors that depend on the server that hosts the website are called “on server”. If we have access to the server, these factors, unlike the external, are controllable by us.
Aspects to improve
-Speed and server response:
Firstly choosing a quality hosting provider that does not have frequent falls or service slowdowns. As long as our page is not available to influence the position negatively. Of course, a free hosting service is not advisable.
The server IP is another key factor to consider if our efforts are focused on positioning a specific geographical area. Therefore, if our target market is Spain, for example, ideally our website should be on a Spanish IP, since search engines give more relevance to local results.
Finally it should be noted that saturation of websites on the same IP (shared servers) may adversely affect our position.