Search engine optimization is ruling the internet since the internet has reached every household. Why every online business focuses on SEO is because without SEO you are dead on the internet.
If your website is not ranking on the first page of the search engines search results page, no matter how good your product is, you will not get any visitors. SEO is entirely based on the search engines algorithms, certain rules which govern the ranking of the website.
Digital marketing Tampa Fl companies divide SEO into two types: Black Hat SEO and White Hat SEO.
Blackhat SEO is all about the breaking the search engine rules. The primary target of the black hat SEO expert is to find the loopholes in the algorithm and try to target it. The whole focus is on the search engines algorithms and not the human audience.
Techniques used in the black hat SEO are keyword stuffing, link spamming, hidden texts, link framing, reciprocal links, automatic directory submission and various other techniques that try to cheat the search engines.
Blackhat SEO is used to get immediate ranking in the search engines and it works very well but the only problem with it is that your site gets penalized by the search engines permanently.
As the name suggests, white hat SEO is the technique used to achieve higher rankings of website but without breaking any rule. St Petersburg SEO companies offer white hat SEO solutions. White hat SEO is intended for the users.
Techniques used in the white hat SEO are content development, keyword research, backlinking, link building, blog writing and writing content for the human audience. White hat SEO is a long-lasting SEO strategy. It takes time to show results but reaps great benefits. You can also browse this website to know more about the different types of SEO.